with ROCKER STEINER

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Catch new episodes every Wednesday at 7:30 PM ET airing weekly through December 31.

WHAT IS HELL ON WHEELS?

Hell on Wheels, available on YouTube and Cowboy Channel+, rides shotgun with rodeo’s wildest star, bareback rider Rocker Steiner, as he tears through the circuit chasing his first gold buckle. Coming off marquee wins at RodeoHouston and The American Rodeo, to the relentless grind of small-town arenas, every ride pushes Rocker closer to, or further from, his shot at history.

But this series isn’t just about 8 seconds on a horse. Cameras follow Rocker behind the chutes, on the road, and inside the high-octane Steiner family dynasty, a lineage of world champions who know both the glory and heartbreak of the sport, as he chases his first World Title. Off the dirt, Rocker’s larger-than-life persona collides with the pressures of expectation, the temptations of fame, and the unrelenting pace of a young cowboy determined to live life loud, fast, and unapologetically his own way.

Adding to the spectacle are cameo appearances from Taylor Sheridan, Koe Wetzel, Midland, Post Malone, Ty Murray, and more – bringing star power, cultural edge, and authentic Western grit into Rocker’s world. Part sports saga, part rebel road trip, Hell on Wheels is a raw, high-adrenaline look at what it takes to survive and thrive in the most dangerous game on dirt.

MEET THE CAST

ROCKER STEINER BAREBACK RIDER

Rocker Steiner is a native Texan who has quickly risen to the top of the bareback rankings as one of rodeo’s brightest young stars. Known for his fierce intensity in the arena and bold personality beyond it, Rocker connects with fans across generations while bringing fresh energy to the sport. With heritage, horsepower, and a growing list of marquee wins, Rocker Steiner is helping redefine what it means to be a rodeo cowboy today.

Cole Franks Bareback Rider

Cole Franks has become one of rodeo’s top young stars, following in the footsteps of his father, Bret, a former NFR saddle bronc rider and current collegiate coach. Now a four-time NFR qualifier with more than $1 million in career earnings by 2025, he’s known for fearless, consistent rides and a work ethic shaped by his family and mentorship from champions like Tim O’Connell and Jess Pope.

Waylon Bourgeois Bareback Rider

Waylon Bourgeois has quickly established himself as one of rodeo’s rising bareback riders. Raised in Church Point, Louisiana, he competed for McNeese State before entering the PRCA, where he finished 18th in the 2024 world standings and captured the Southeastern Circuit Finals title. Known for his grit, consistency, and relentless preparation, Bourgeois has earned respect among the sport’s elite and is building a career that promises many more big wins ahead.

FEATURED SPECIAL GUESTS

Ty Murray

9x World Cowboy Champion

Taylor Sheridan

Director

Jamie Steiner

Rocker’s Mom

Sid Steiner

Rocker’s Dad

Bobby Steiner

Rocker’s Grandpa

Joleen Steiner

Rocker’s Grandma

Lore O’Harver

Reporter

Justin McKee

Reporter

Jayco Roper

Athlete

JB Mauney

2x PBR World Champion Bull Rider

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Frequently Asked Questions

You can watch Hell on Wheels on the official Cowboy Channel YouTube channel and with a subscription to Cowboy Channel+. The series also airs weekly on The Cowboy Channel, available nationwide on providers including Comcast/Xfinity, DISH, Verizon Fios, Spectrum, DirecTV, Sling TV (Heartland Package), and more.

New episodes of Hell on Wheels air weekly on Wednesdays at 7:30 p.m. ET. The series will continue with new episodes each week through December 31.

For all media inquiries, please contact us at media@tetonridge.com.

You can find behind-the-scenes footage and extra content on the official Cowboy Channel YouTube channel. It’s a great way to dive deeper into the action and get exclusive looks at the cast and production.

PARTNERS

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